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Social Media Tips

  • Unlock Your Online Potential: Personal Branding Content Ideas to Keep Your Audience Hooked

    An old fashioned teal typewriter on a desk.

    Variety is the Spice of Life and Social Media

    When it comes to building a personal brand on social media, variety isn’t just the spice of life; it’s the secret sauce that keeps your audience engaged and coming back for more. If you’ve been struggling to keep your content fresh and exciting, you’re in luck! In this blog post, I’ll discuss a few reasons why posting various forms of content is crucial for building a strong personal brand, and provide you with a handy list of 30 personal branding content ideas to keep your audience hooked. Ready to unlock your online potential? Let’s dive in!

    Establish Your Expertise with Diverse Content

    You know that old saying, “Jack of all trades, master of none?” Well, it’s time to flip the script and become a Jack (actually, Jill) of multiple trades within your niche. By sharing different types of content, such as tips, industry news, and thought-provoking questions, you can establish yourself as a well-rounded expert in your field. This not only boosts your credibility but also helps you connect with your audience on multiple levels, making your personal brand even more magnetic.

    A photo of a teal blue old fashioned typewriter, a window with photos taped to it, and a old camera

    Keep Your Audience Engaged and Entertained

    Let’s face it: even the most die-hard fans can grow tired of seeing the same type of content day in and day out. To keep your audience engaged and entertained, it’s essential to mix things up and inject some fun and humor into your social media presence. Posting a variety of content, such as behind-the-scenes glimpses, personal anecdotes, and the occasional meme or GIF, can inject personality into your personal brand and give your audience a reason to smile.

    Attract a Wider Range of Followers

    If you want to attract a diverse range of followers and potential customers, it’s crucial to cater to different interests and preferences within your niche. By sharing a mix of content, including educational resources, inspiring stories, and personal insights, you can appeal to a wider audience and increase your chances of attracting new raving fans who may become loyal customers or brand ambassadors.

    That’s not to say that you should ever pretend to be someone or something that you’re not.ย  In fact, you should show up in a way that is authentic and real.ย  What I am saying is that you should show several different aspects of your personality and business.ย ย 

    Embrace Your Creative Side and Experiment

    Now that you understand the importance of posting various forms of content when building a personal brand on social media, it’s time to let your creative juices flow and experiment with my list of 30 personal branding content ideas. Remember, variety is the key to keeping your audience engaged, entertained, and eager for more. So, go ahead and embrace your inner content chameleon โ€“ your audience (and your personal brand) will thank you for it!

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    A list of 30 social media posting promts
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  • Top 3 Thought Leaders in Personal Branding for Female Entrepreneurs

    A cell phone with an important message notepad
    Photo of Kimberly Olson smiling and looking into the camera

    Personal Branding for female entrepreneurs Leader #1: The Goal Digger Girl, Kimberly Olson

    As a personal branding strategist for network marketing and female entrepreneurs, I cannot stress enough the importance of learning from the best in the industry. To help you up your game, I highly recommend following these top 3 thought leaders who specialize in personal branding.

    One such trailblazer is Kimberly Olson, also known as the Goal Digger Girl. With her unyielding passion and in-depth knowledge, Kimberly has empowered countless entrepreneurs to build strong, authentic personal brands.

    Back in 2019, I was determined to quit my demanding 9-5 job and establish a profitable home-based business. As an introvert and a single mom, I needed to grow my business 100% online, a realm I wasn’t well-versed in. That’s when I discovered Kimberly and her life-changing podcast. Her programs and content not only transformed my life but also introduced me to a world of possibilities I never knew existed. To this day, I remain a loyal listener and continue to invest in her training.

    Through her engaging content, dynamic live training sessions, and insightful coaching programs, she equips network marketers with the tools and strategies necessary to thrive in today’s competitive landscape. By following Kimberly’s lead, you’ll not only learn to create an irresistible personal brand but also unlock the full potential of your social retail business.

    A photo of Cayla Craft smiling, photos of Cayla Craft with female entrepreneurs

    Personal Branding for Female Entrepreneurs Leader #2: The Mommy Millionaire, Cayla Craft

    In the realm of personal branding for female entrepreneurs, another prominent figure you must follow is Cayla Craft, fondly known as the Mommy Millionaire. As a self-made millionaire and a dedicated mom, Cayla has skillfully balanced family life with her thriving businesses, demonstrating that success is achievable on all fronts.

    She has made it her mission to help other entrepreneurs, particularly women, create an impact and attain financial freedom. I’ve been an avid listener of the Mommy Millionaire podcast for several years, and what truly draws me to Cayla is how she seamlessly weaves her faith in Christ into everything she does.

    Cayla has played an instrumental role in my success as an online entrepreneur, and her insights on wealth building and investing have been truly eye-opening for me. Cayla’s approach to personal branding is both empowering and authentic, resonating with her audience on a deeper level.

    By leveraging her expertise in sales, marketing, and mindset, she offers invaluable guidance to network marketers through her podcast, coaching programs, and engaging social media content. Embracing Cayla’s strategies will not only strengthen your personal brand but also inspire you to break free from limiting beliefs and step into your full potential as an entrepreneur.

    Photos of Selfie Coach, Liberty Edwards

    Personal branding for female entrepreneurs leader #3: selfie coach, liberty edwards

    Another influential figure in the world of personal branding for network marketing and female entrepreneurs is Liberty Edwards, widely recognized as the Selfie Coach. With a keen eye for aesthetics and a deep understanding of social media trends, Liberty has revolutionized the way entrepreneurs present themselves online.

    I came across Liberty’s content a couple of years ago and joined her free Facebook group, where she offered a selfie challenge. The wealth of knowledge she shares on this topic is incredible. Mastering my selfie game has helped me increase my influence on social media, and I believe this skill is a vital part of growing your online presence.

    She specializes in helping network marketers enhance their visual branding by teaching them how to take captivating selfies and create eye-catching content that stands out on various platforms. Liberty’s approach is refreshingly unique and accessible, making it easy for entrepreneurs at any stage of their journey to adopt her strategies.

    By following Liberty’s guidance and embracing her creative tips, you will not only elevate your personal brand but also master the art of visual storytelling, ultimately boosting your online presence and business success.

    Conclusion

    Personal branding has become an essential aspect of success for female entrepreneurs in today’s fast-paced digital world. By following and learning from industry trailblazers like Kimberly Olson, Cayla Craft, and Liberty Edwards, you can gain invaluable insights, strategies, and inspiration to elevate your own personal brand.

    These thought leaders have proven time and again that authenticity, creativity, and determination are the key ingredients for thriving in the competitive landscape of social media. As you embark on your journey to build a powerful personal brand, remember to stay true to yourself, embrace growth, and keep learning from the best. With persistence and the right guidance, there’s no doubt that you, too, can achieve remarkable success and leave a lasting impact in the world of online entrepreneurship.

    Are you ready to elevate your personal brand and supercharge your online business?

    Don’t wait another moment to learn how to personally brand yourself! Subscribe to my newsletter now to receive exclusive tips, updates, and access to my latest resources. Let’s ignite your entrepreneurial journey together!ย ย 

    The Aligned Brand Personal Branding Newsletter
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  • Your Profile Photo

    The actual logo for your personal brand

    In the world of personal branding, your profile picture is more important than your logo. In fact, in most cases, your profile picture IS your logo. It plays an important role in making you more recognizable to your ideal audience. When Iโ€™m working with a client to makeover their personal brand, literally the very first thing I do is help them create a stand-out profile photo. In this post, Iโ€™m going to walk you through the process of creating a profile photo that will be a strong representation of your personal brand.

    I absolutely believe that hiring a photographer to do a branding photo shoot or headshots is worth the investment.ย  However, it is possible to take your own amazing profile photo using these tips.

    personal branding profile photo basics

    This may seem basic or common sense, but it must be said.ย  When you are building a personal brand on social media, your profile photo must be of you.ย  Don’t use your brand logo, your pet, your kids, or your family photos.ย ย 

    Your profile photo should be a current, high-quality, headshot of you.ย  Alone.ย  People need to see who they are connecting with on social media.ย  There’s a psychology behind this that I will explain in a later blog post… but for now, just trust me on this.ย ย 

    This photo should be clear, current, and friendly.ย  Try to avoid looking too serious or using overly “sexy” facial expressions or poses (unless that’s your brand aesthetic).ย  In general, you want to be making clear eye contact with your camera and smiling warmly.ย  The goal is to look like someone your dream customer or client would like to be friends with.

    how to set up your cell phone for great photos

    Before we discuss how to personally brand your profile photo, it’s important to know some tips and tricks for taking great photos with just your iPhone.ย ย 

    • Before a DIY photo shoot, it’s important to always clean the lens of your phone camera to get the clearest image possible.
    • When you open your iPhone camera, change the setting to portrait mode, then scroll over to choose studio lighting.ย  I’ve found this setting to create the most flattering photos.
    • As you are setting up your tripod or taking your selfie, position the top of your phone to be even with the top of your forehead, then slightly tilt your phone downward to find your most flattering angle.

    This doesn’t fall into the setting category, but it’s probably one of the mistakes I see most often.ย  Make direct eye contact with the lens.ย  I see so many people take photos of themselves while they are looking at themselves on the screen or slightly “off” from the actual lens.ย  Before your photo shoot, practice looking directly into your camera lens.

    capture the essence of your brand

    The primary goal of your DIY personal branding photoshoot should be to really capture your personality and brand essence.ย  Envision the woman that you want to be and the type of business you want to have, then show that side of you in your profile photo.ย  Whether you want to be known as a savvy businesswoman and leader, or the fun and free-spirited girl next door… you need to dress for the job you want.

    Your clothes, makeup, and hair should reflect the image you want to portray to your audience. Wear clothing that aligns with your brand, whether it’s a dress suit for a more professional image or something casual if you’re representing a relaxed, creative personal brand.ย 

    Use your brand colors and styling

    Your profile photo should be consistent with your brand’s overall color scheme and style. Coordinate your outfit with your brand colors. This consistency will make your personal brand easily identifiable and memorable.

    I might receive commissions if you click on the links in this post and make purchases. However, please know this does not impact my recommendations. I try to keep things fair and balanced to help you make the best choice for your needs.

    use a solid color background in your brand colors

    Choose a simple, neutral background for your profile picture to keep the focus on you.ย  If you have a Canva Pro account, I recommend removing the background and replacing it with a background in your brand colors.ย  Avoid busy patterns or distracting elements that could detract from your personal brand. A solid color or blurred background works best.

    lighting for your photo shoot

    Good lighting is essential for a high-quality profile photo.ย  I’ve edited thousands of photos for myself and my clients.ย  When you use flattering lighting, you won’t feel the need for skin-blurring filters.ย  ย It really makes that big of a difference.

    When taking photos indoors, an 18″ ring light will work best and is an essential tool that you’ll need in your personal branding toolkit.ย  I recommend a ring light with a built-in phone holder and remote.

    I’ve found that using natural light is very flattering when used correctly.ย  I advise my clients to stand facing an open window or door and take their photos using natural light while indoors.ย  I typically prefer to use natural light while indoors rather than outdoors, to avoid the unflattering shadows caused by direct sunlight. If you are taking photos outside, schedule your DIY photoshoot during the “golden hour” (the hour before sunset or after sunrise) for optimal lighting conditions.ย ย 

    ย 

    infuse your brand with your personality

    ย Your profile photo should capture your unique personality, so let it shine through. Be genuine and authentic, and choose a pose that feels natural to you. A warm, engaging smile can create an inviting and approachable image for your personal brand.ย ย 

    Edit and Retouch (But Don't Overdo It)

    ย It’s okay to have your profile photo retouched but avoid going overboard. Your photos should still look like you, not a heavily airbrushed version. Stick to removing blemishes and making minor adjustments, such as brightening the photo or tweaking the colors with a preset.

    ย 

    update your profile photo yearly

    Update your profile photo yearly or whenever you undergo a significant change in your appearance or personal brand, this keeps your branding current and relevant.ย  This will ensure that your audience always recognizes and connects with your up-to-date image.

    conclusion

    Your profile photo is the face of your personal brand, and it’s crucial to make it as strong and impactful as possible. By following these guidelines, you’ll create a profile picture that accurately represents your brand, leaves a lasting impression on your audience, and helps you stand out in the crowded digital landscape. Invest time and effort into crafting the perfect profile photo, and watch as more people connect with you and your brand.

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© 2024 Rhiannan Burch